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Over a large number of new products and technological innovations, the Bass diffusion model (Bass 1969) describes the … including decision variables into diffusion models, and our results provide both theoretical and empirical support for the …
Persistent link: https://www.econbiz.de/10008787502
evidence of diffusion acceleration is rather scant, and the methodology used in previous studies has several weaknesses. Also …, little is known about why such acceleration would have occurred. This study investigates changes in diffusion speed in the … diffusion speed as the time it takes to go from one penetration level to a higher level, and it measures speed using the slope …
Persistent link: https://www.econbiz.de/10008787590
A four segment trial-repeat model is developed to model sales of a frequently purchased product in the early stage of the product's life cycle. The model can be calibrated using aggregate data alone. Two versions of the model, one emphasizing the competitive aspect of marketing communications...
Persistent link: https://www.econbiz.de/10008789761
Influential forecasts occur when the forecast itself determines whether the forecast is tested. New product sales forecasts are often influential because a low forecast may cause a firm not to launch a new product so that actual sales are never observed. This paper considers a dilemma we face as...
Persistent link: https://www.econbiz.de/10008787639
We evaluate whether stock prices can predict the sales takeoff and the long-term survival of firms at takeoff. We find that abnormal returns are strongly positive in the year prior to takeoff, thus suggesting an important signal of the takeoff. Moreover, we find that negative abnormal returns in...
Persistent link: https://www.econbiz.de/10008788137
We present a model that deals with the challenge of forecasting market acceptance and technology evolution along the … supply aspects, before the product is introduced, leads to a pre-launch forecasting. The evolution of the cumulative adoption …
Persistent link: https://www.econbiz.de/10014619504
-empirical model, based on gas diffusion into solids, to predict the performance of the getter pellets under various conditions. The …
Persistent link: https://www.econbiz.de/10009436232
Forecasting category or industry sales is a vital component of a company’s planning and control activities. Sales for … varying model significantly outperformed previous models both in terms of fitting and forecasting the sales data. …
Persistent link: https://www.econbiz.de/10009437593
Forecasting category or industry sales is a vital component of a company's planning and control activities. Sales for …-varying model signi®cantly outperformed previous models both in terms of ®tting and forecasting the sales data. Copyright # 2001 …
Persistent link: https://www.econbiz.de/10009437713
Forecasting category or industry sales is a vital component of a company's planning and control activities. Sales for …-varying model significantly outperformed previous models both in terms of fitting and forecasting the sales data. Copyright (C) 2001 …
Persistent link: https://www.econbiz.de/10009447866