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Tactical use of rewards to enhance loyalty program effectiveness
Danaher, Peter J.; Sajtos, Laszlo; Danaher, Tracey S. - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 505-520
Persistent link: https://www.econbiz.de/10012494691
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From silver to platinum : the effect of frequent flier tier levels on airline demand
Behrens, Christiaan; Jong, Gerben de; Ommeren, Jos van - 2021
How do customer loyalty programs create switching costs? We estimate the demand effects of tier levels within a frequent flier program by exploiting discrete tier thresholds. We have two main results. First, members increase demand to reach a higher tier level just before the end of the calendar...
Persistent link: https://www.econbiz.de/10012614276
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Répertoires de critiques et conflits des mondes : une approche conventionnaliste des programmes de fidélisation
El Euch Maalej, Mariem; Roux, Dominique - In: Recherche et applications en marketing 27 (2012) 4, pp. 59-94
Persistent link: https://www.econbiz.de/10010199782
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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Relationship characteristics and cash flow variability : implications for satisfaction, loyalty, and customer portfolio management
Tarasi, Crina O.; Bolton, Ruth N.; Gustafsson, Anders; … - In: Journal of service research : JSR 16 (2013) 2, pp. 121-137
Persistent link: https://www.econbiz.de/10009774895
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Dynamics of loyalty programs in Malaysian retailing : a strategic marketing perspective
Julian, Craig C.; Ahmed, Zafar U.; Che Aniza Che Wel; … - In: Journal of transnational management : the official … 21 (2016) 3, pp. 101-114
Persistent link: https://www.econbiz.de/10011564257
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Do loyalty cards enhance loyalty in the pharmaceutical sector?
Marques, Susana Henriques; Cardoso, Margarida G. M. S.; … - In: Journal of relationship marketing : innovations & … 16 (2017) 2, pp. 143-162
Persistent link: https://www.econbiz.de/10011820581
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Exploring the importance of building strong customer relationships
Seturi, Maia - In: Technology audit and production reserves 1 (2024) 4/75, pp. 33-37
Persistent link: https://www.econbiz.de/10014507363
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Service firm performance transparency : how, when, and why does it pay off?
Liu, Yeyi; Eisingerich, Andreas B; Auh, Seigyoung; … - In: Journal of service research : JSR 18 (2015) 4, pp. 451-467
Persistent link: https://www.econbiz.de/10011392277
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Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan; Bondesson, Niklas Vestman; Johansson, Ulf - In: The journal of product & brand management 23 (2014) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10010384250