This paper illustrates an example of successful collaboration amongst a number of organisations within the "Triple Helix" of government-industry-university relations whose mandate is to create, share and disseminate knowledge. A stakeholder perspective is used to identify a number of conditions...

Purpose This paper aims to propose an approach for exploring industrial marketing network environments through a social semiotic lens. Design/methodology/approach This conceptual paper introduces social semiotic perspectives to the study of business/industrial network interaction. Findings This...

Purpose The purpose of this study is to explore organizational social media capability in business-to-business (B2B) marketing, by focusing on what social media capability is in a B2B marketing context and how it is developed in firms engaged in B2B marketing. Design/methodology/approach This is...

Purpose – The purpose of this paper is to identify and illustrate those factors that influence successful implementation of major strategic change drawing on the example of a joint venture between two small firms in the health technology sector. Design/methodology/approach – The...

Purpose – This paper aims to augment traditional investigations of consumer‐brand relationships and suggest alternative ways to consider these interactions. Specifically, the paper employs consumer associative networks for the purpose of uncovering how various stakeholders perceive the...

Purpose – The purpose of this paper is to assess the degree of market orientation of a sample of Chilean wine producers; to compare two different instruments for assessing market orientation in this context; and to comment on the possible cultural sensitivities of these two measurement...

Purpose Drawing on sociological theories of Giddens, Bourdieu and Goffman, the purpose of this paper is to explore how different relationships are characterized between actors in interaction and determine whether social theories of practice resonate as being practical to managers....

Purpose – The purpose of this paper is to review the philosophy of science debates in the marketing literature and describe the current situation in marketing with respect to philosophy of science issues. Design/methodology/approach – As a viewpoint/conceptual paper, the approach is largely...

Purpose – The purpose of this paper is to explore the role and influence of cultural intermediaries in the developing wine markets of Japan and Singapore by taking a discursive view of relationships amongst these cultural intermediaries, as well as between them and various members of the...