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Consumer behaviour : applications in marketing

East, Robert; Wright, Malcolm; Vanhuele, Marc - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003556543

Connaissance du prix par les enfants de 5 à 13 ans : une étude exploratoire

Vanhuele, Marc; Damay, Caralie - 2006

Persistent link: https://www.econbiz.de/10003300156

Consumer attitude dynamics and marketing impact on sales

Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39

Persistent link: https://www.econbiz.de/10009007363

Consumer attitude metrics for guiding marketing mix decisions

Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 534-550

Persistent link: https://www.econbiz.de/10010402542

Mind-set metrics in market response models : an integrative approach

Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: Journal of marketing research : JMR 47 (2010) 4, pp. 672-684

Persistent link: https://www.econbiz.de/10009235361

Consumers' immediate memory for prices

Vanhuele, Marc; Laurent, Gilles; Drèze, Xavier - 2005

Persistent link: https://www.econbiz.de/10003121973

Do consumers really know of the price is right? : Direct measures of reference price and their implications for retailling

Vanhuele, Marc; Drèze, Xavier - 2000

Persistent link: https://www.econbiz.de/10001553202

Advertising's long-term impact on brand price elasticity across brands and categories

Ataman, M. Berk; Pauwels, Koen; Srinivasan, Shuba; … - 2016

Advertising often aims at creating and reinforcing brand differentiation, which should translate into reduced price competition. Currently unknown are the boundary conditions for long-term advertising benefits, the route through which advertising effects materialize, and the role of competitive...

Persistent link: https://www.econbiz.de/10011614521

Where do customer loyalties really lie, and why? : gender differences in store loyalty

Audrain-Pontevia, Anne-Françoise; Vanhuele, Marc - In: International journal of retail & distribution management 44 (2016) 8, pp. 799-813

Persistent link: https://www.econbiz.de/10011615488

Do mindset metrics explain brand sales?

Srinivasan, Shuba; Vanhuele, Marc; Pauwels, Koen - In: MSI reports : working paper series (2008) 4, pp. 47-67

Persistent link: https://www.econbiz.de/10003814434