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Public policy relating to consumer comprehension of television commercials : a review and some empirical results
Murray, Noel M. - In: Journal of consumer policy : consumer issues in law, … 16 (1993) 2, pp. 145-170
Persistent link: https://www.econbiz.de/10001158161
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False Advertising
Rhodes, Andrew; Wilson, Christopher - 2015
Persistent link: https://www.econbiz.de/10011412784
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The effects of banning advertising in junk food markets
Dubois, Pierre; Griffith, Rachel; O'Connell, Martin - 2016
Persistent link: https://www.econbiz.de/10011521981
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False advertising
Rhodes, Andrew; Wilson, Christopher - 2015
There is widespread evidence that some firms use false advertising to overstate the value of their products. Using a model in which a policymaker is able to punish such false claims, we characterize a natural equilibrium in which false advertising actively influences rational buyers. We analyze...
Persistent link: https://www.econbiz.de/10011448725
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An empirical analysis of consumers’ attitudes toward pharmacies’ advertising
Moser, H. R.; Freeman, Gordon L.; Loudon, David L.; … - In: Health marketing quarterly 35 (2018) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011979328
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Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed; Main, Kelley J. - In: Journal of retailing and consumer services 47 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
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The impact of deceptive advertising of skin-whitening creams on undergraduate female students
Mumtaz, Faiza - In: Perspectives of innovations, economics and business : PIEB 19 (2019) 2, pp. 141-
Persistent link: https://www.econbiz.de/10012098567
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.; Stafford, Marla Royne - In: International journal of consumer studies 40 (2016) 5, pp. 610-617
Persistent link: https://www.econbiz.de/10011620143