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The determinants of franchise brand loyalty in B2B markets : an emerging market perspective

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; … - In: Journal of business research : JBR 86 (2018), pp. 435-445

Persistent link: https://www.econbiz.de/10011855371

Role of inter-organisational compatibility and IOIS integration in large firms and SMEs retailing chains

Rajaguru, Rajesh; Matanda, Margaret J. - In: Asia Pacific journal of marketing and logistics 23 (2011) 2, pp. 177-200

Persistent link: https://www.econbiz.de/10008929960

Role of inter‐organisational compatibility and IOIS integration in large firms and SMEs retailing chains

Rajaguru, Rajesh; Matanda, Margaret J. - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 2, pp. 177-199

Purpose – The purpose of this paper is to explore the effects of inter‐organisational compatibility on inter‐organisational information systems (IOIS) integration and supply chain performance of large enterprises (LE) and small‐medium enterprises (SMEs) in Australian retailing chains....

Persistent link: https://www.econbiz.de/10014674731

Effects of contemporary technologies, such as blockchain and artificial intelligence (AI) in enhancing consumers' trustworthiness of online reviews

Rajaguru, Rajesh - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 251-259

Persistent link: https://www.econbiz.de/10014511804

Relationships between quality of information sharing and supply chain food quality in the Australian beef processing industry

Ding, Ming Juan; Jie, Ferry; Parton, Kevin A.; Matanda, … - In: The international journal of logistics management 25 (2014) 1, pp. 85-108

Persistent link: https://www.econbiz.de/10010386421

Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174

Persistent link: https://www.econbiz.de/10011447509

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Journal of business research : JBR 68 (2015) 9, pp. 1886-1894

Persistent link: https://www.econbiz.de/10011384162

The impact of basic human needs on the use of retailing self-service technologies : a study of self-determination theory

Leung, Larry Sau Kei; Matanda, Margaret J. - In: Journal of retailing and consumer services 20 (2013) 6, pp. 549-559

Persistent link: https://www.econbiz.de/10010128313

The impact of basic human needs on the use of retailing self-service technologies: A study of self-determination theory

Leung, Larry Sau Kei; Matanda, Margaret J. - In: Journal of retailing and consumer services 20 (2013) 6, pp. 549-559

Persistent link: https://www.econbiz.de/10010172101

The role of trip purpose and hotel star rating on guests’ satisfaction and WOM

Rajaguru, Rajesh; Hassanli, Najmeh - In: International Journal of Contemporary Hospitality Management 30 (2018) 5, pp. 2268-2286

Purpose: This paper aims to understand how guests’ trip purpose and hotel star rating influence the effects of the value for money perceived at hotels and service quality on guest satisfaction and word of mouth (WOM) recommendation. Design/methodology/approach: Using TripAdvisor, 25...

Persistent link: https://www.econbiz.de/10012068971