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Do shopping events promote retail brands?
Leischnig, Alexander; Schwertfeger, Marko; … - In: International journal of retail & distribution management 39 (2011) 8, pp. 619-634
Persistent link: https://www.econbiz.de/10009273250
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Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley; Lancendorfer, Karen M. - In: International journal of e-business research : an … 9 (2013) 4, pp. 1-15
Persistent link: https://www.econbiz.de/10010354433
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Sports sponsorship effects on customer equity : an Asian market application
Liu, Honglei; Kim, Kyung Hoon; Choi, Yung Kyun; Kim, … - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 307-326
Persistent link: https://www.econbiz.de/10011342930
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Does flow influence the brand image in event marketing?
Drengner, Jan; Gaus, Hansjoerg; Jahn, Steffen - In: Journal of advertising research 48 (2008) 1, pp. 138-147
Persistent link: https://www.econbiz.de/10003689051
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Developing a measurement scale for event image
Deng, Claire Qian; Li, Mimi; Shen, Han - In: Journal of hospitality & tourism research : JHTR ; the … 39 (2015) 2, pp. 245-270
Persistent link: https://www.econbiz.de/10011282976
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On the relationships among brand experience, hedonic emotions, and brand equity
Ding, Cherng G.; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 994-1015
Persistent link: https://www.econbiz.de/10011338826
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Brand experience and brand loyalty : a literature review
Ramakrishnan, Ruchika; Vohra, Anupama - In: Business analyst : a refereed journal of Shri Ram … 35 (2014/15) 2, pp. 73-86
Persistent link: https://www.econbiz.de/10011342823
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Developing experience-based luxury brand equity in the luxury resorts hotel industry
Hung, Jui-ying; Lin, Feng-li; Yang, Wen-goang - In: Global journal of business research : GJBR 6 (2012) 4, pp. 45-58
Persistent link: https://www.econbiz.de/10009628216
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Post-event visits as the sources of marketing strategy sustainability : a conceptual model approach
Li, Hui; Song, Wei; Collins, Roger - In: Journal of business economics and management 15 (2014) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10010256691
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Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško; Schmitt, Bernd; Zhang, Shi - In: Journal of business research : JBR 67 (2014) 11, pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994