McNeal, James U.; Yeh, Chyon‐Hwa - In: European Journal of Marketing 24 (1990) 10, pp. 32-43
children. It measured the children′s income, savings, expenditures, frequency of store visits for purchasing, and determined … the objects of their spending. These data were compared with similar data for US children in order to provide global … marketers with a relative measure of Taiwanese children′s consumer maturity. Overall, the study showed that children of Taiwan …