Arndt, Aaron D.; Karande, Kiran; Harkins, Jason - In: International Journal of Retail & Distribution Management 40 (2012) 9, pp. 717-736
Purpose – The aim of this paper is to examine the effect of servicer and cross‐seller functional performance on salesperson perception of cross‐functional conflict. Design/methodology/approach – Frontline employees often specialize in selling, servicing, or cross‐selling to customers....