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Research on current situation and strategy of e-marketing applications in Chinese SMEs

Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31

Persistent link: https://www.econbiz.de/10010506939

Effects of attitude toward using, perceived usefulness, perceived ease of use and perceived compatibility on intention to use E-Marketing

Kanchanatanee, Kanokwan; Suwanno, Nuttida; … - In: Journal of management research 6 (2014) 3, pp. 1-13

Persistent link: https://www.econbiz.de/10010431584

Studying and prioritising the effective elements of internet advertising on e-marketing

Doostar, Mohammad; Mohammadi, Mohammad Hossein - In: International journal of services and operations management 18 (2014) 1, pp. 57-73

Persistent link: https://www.econbiz.de/10010410920

Artificial Intelligence for marketing plan : the case for e-marketing companies

Fayed, Abeer Elsayed - In: Marketing i menedžment innovacij : m&mi (2021) 1, pp. 81-95

Persistent link: https://www.econbiz.de/10013093254

A broad overview of interactive digital marketing : a bibliometric network analysis

Krishen, Anjala S.; Dwivedi, Yogesh Kumar; Bindu, N.; … - In: Journal of business research : JBR 131 (2021), pp. 183-195

Persistent link: https://www.econbiz.de/10012545041

Factors affecting the market share of retailers : evidence from Vietnam

Pham Hung Cuong - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 413-419

Persistent link: https://www.econbiz.de/10012671751

Size of business unit as a factor influencing adoption of digital marketing : empirical analysis of SMEs operating in the Central European market

Pollák, František; Markovič, Peter - In: Administrative Sciences : open access journal 11 (2021) 3, pp. 1-16

The issue of using marketing communication tools in the internet environment is quite extensive. Innovation of the usual procedures is usually influenced by market development. The presented study examines selected factors that may affect the acceptance of digital marketing tools in business...

Persistent link: https://www.econbiz.de/10012603886

The indirect experiences of young adult tourists with hypothetical cultural festivals/events via Twitter and an official homepage amid COVID-19 : focusing on destination image

Vera, Nathalie; Chang, Seohee - In: Journal of destination marketing & management 23 (2022), pp. 1-12

Persistent link: https://www.econbiz.de/10013194671

E-knowledge of Indian rural consumers : a field survey result based on durable goods

Mukhopadhyay, Debabrata; Mandal, Arun Kumar - In: Comparative advantage in the knowledge economy : a …, (pp. 85-96). 2021

Persistent link: https://www.econbiz.de/10012814179

New trends in consumer behaviour in 2020-2021 : a comparative analysis of marketing strategies during the COVID-19 pandemic in Poland and South Korea

Nowakowski, Krzysztof R. - In: European research studies 24 (2021) 3, pp. 596-608

Persistent link: https://www.econbiz.de/10012666319