Similar Search Results

The appeal of buying Black

Gensch, Dennis H.; Staelin, Richard - In: Journal of marketing research : JMR 9 (1972) 2, pp. 141-148

Persistent link: https://www.econbiz.de/10002228412

Evaluation of television program content for the purpose of promotional segmentation

Gensch, Dennis H.; Ranganathan, B. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 390-398

Persistent link: https://www.econbiz.de/10002228460

An exact hierarchical algorithm for determining aggregate statistics from individual choice data

Gensch, Dennis H.; Svetska, Joseph A. - In: Management science : journal of the Institute for … 25 (1979), pp. 939-952

Persistent link: https://www.econbiz.de/10002228485

Optimal price and promotion for interdependent

Gensch, Dennis H.; Welam, Ulf Peter - In: Operations research 22 (1974) 4, pp. 746-755

Persistent link: https://www.econbiz.de/10002228526

An optimum budget allocation model for dynamic, interacting market segments

Gensch, Dennis H.; Welam, Ulf Peter - In: Management science : journal of the Institute for … 20 (1973) 2, pp. 179-190

Persistent link: https://www.econbiz.de/10002228548

Lösung des Marketing-Mix-Problems mit Hilfe der Geometrischen Programmierung

Balachandran, Venkataraman; Gensch, Dennis H. - In: Entscheidungshilfen im Marketing, (pp. 448-469). 1977

Persistent link: https://www.econbiz.de/10001850580

Solving the "marketing mix" problem using geometric programming

Balachandran, V.; Gensch, Dennis H. - In: Management science : journal of the Institute for … 21 (1974) 2, pp. 160-171

Persistent link: https://www.econbiz.de/10001850590

The influence of involvement on disaggregate attribute choice models

Gensch, Dennis H. - In: Journal of consumer research : JCR ; an … 14 (1987) 1, pp. 71-82

Persistent link: https://www.econbiz.de/10001031360

Bootstrap method for measuring accuracy of probabilistic-choice models

Soofi, Ehsan S.; Gensch, Dennis H. - In: European Journal of Operational Research 76 (1994) 2, pp. 321-330

Persistent link: https://www.econbiz.de/10005337433

Iowa Cooperative Fertilizer Retail Outlets: Farmers' Attitudes and Perceptions

Gensch, Dennis H. - Rural Development Program, Department of Agriculture - 1983

Based on a sample of Iowa farmers, attributes of fertilizer retail dealers are evaluated. Honest management, making deliveries on time, relative size, willingness to negotiate price, and marketing grain are the most important attributes affecting a farmer's decision to patronize an independent...

Persistent link: https://www.econbiz.de/10005014856