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Can Losing Lead to Winning?
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Consumer behaviour
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ECONIS (ZBW)
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61
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
62
Why do some advertisements get shared more than others? : quantifying facial expressions to gain new insights
McDuff, Daniel
;
Berger, Jonah
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10012495751
Saved in:
63
Bitte ändere dich!
Berger, Jonah
- In:
Harvard-Business-Manager : das Wissen der Besten
42
(
2020
)
7
,
pp. 90-91
Persistent link: https://www.econbiz.de/10012288172
Saved in:
64
Motivations for consumer engagement with social media
Buechel, Eva C.
;
Berger, Jonah
- In:
Consumer psychology in a social media world
,
(pp. 3-22)
.
2016
Persistent link: https://www.econbiz.de/10011585773
Saved in:
65
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
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66
Does time of day affect variety-seeking?
Wight, Kelley Gullo
;
Berger, Jonah
;
Etkin, Jordan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10012033921
Saved in:
67
Microblogging and the value of undirected communication
Buechel, Eva C.
;
Berger, Jonah
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
1
,
pp. 40-55
Persistent link: https://www.econbiz.de/10011842170
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68
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
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69
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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70
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
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