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Advertising
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Ford, John B.
69
Ford, John
24
Merchant, Altaf
17
West, Douglas C.
9
Ibrahim, Essam
6
Sargeant, Adrian
6
LaTour, Michael S.
5
West, Douglas
4
Jain, Varsha
3
Kirchner, Theresa A.
3
Abratt, Russell
2
Beffon, Maria
2
Berry, Christopher
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Burton, Scot
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Karande, Kiran
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Liu, Ran
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Journal of advertising research
26
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10
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5
International journal of nonprofit and voluntary sector marketing
4
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4
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1
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Leadership in nonprofit organizations ; Vol. 1
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The Routledge companion to nonprofit marketing
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1
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1
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ECONIS (ZBW)
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OLC EcoSci
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3
RePEc
1
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21
The naked truth : revealing the affinity for graphic sexual appeals in advertising
Reichert, Tom
;
LaTour, Michael S.
;
Ford, John B.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 436-448
Persistent link: https://www.econbiz.de/10009269499
Saved in:
22
Strategic marketing : creating competitive advantage
West, Douglas C.
;
Ford, John B.
;
Ibrahim, Essam
-
2006
-
1. publ.
Persistent link: https://www.econbiz.de/10003263483
Saved in:
23
Sales management : a global perspective
Honeycutt, Earl D.
;
Ford, John B.
;
Simintiras, Antonis C.
-
2003
Persistent link: https://www.econbiz.de/10001724919
Saved in:
24
The role of economic freedom in explaining penetration of consumer durables
Ford, John B.
- In:
Journal of world business : JWB
33
(
1998
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10001242787
Saved in:
25
New insights on advertising execution and consumer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
3
,
pp. 245-246
Persistent link: https://www.econbiz.de/10012656762
Saved in:
26
The development and validation of a Chinese American affiliation scale
Harrison, Kristina
;
Ford, John B.
;
Karande, Kiran
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 331-345
Persistent link: https://www.econbiz.de/10013194543
Saved in:
27
Advertising message impact on consumers : how to enhance positive affect
Ford, John B.
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10013186351
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28
How cutting-edge research on advertising and branding builds customer engagement : editor's desk
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 127-128
Persistent link: https://www.econbiz.de/10012642978
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29
Broadened JAR focus to support advertising practitioners and scholars : a reflection of evolving marketing and research directions
Ford, John B.
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 363-364
Persistent link: https://www.econbiz.de/10012813772
Saved in:
30
How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
Saved in:
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