1 Advertising and Competition -- 2 Analytical Models and Strategy Concepts -- 3 Analysis of a Lanchester Duopoly -- 4 Analysis of a Vidale-Wolfe Duopoly -- 5 Analysis of a Diffusion Duopoly -- 6 Summary and Final Considerations -- References -- Author Index.

The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and extends the research through analytical and...

A differential game of global warming is offered. The game involves individual country social utility functions that balance gains from GHG emissions with damages due to global warming. Two state variables are involved, the concentration of anthropogenic GHG in the atmosphere, and the increase...

Advertising is tied to global warming through an endogenous growth model. The model allows for the possibility that the environment can become a source rather than a sink for greenhouse gases. Optimal control analysis of the model shows that a feasible steady state is possible for which the...