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The role of reciprocity in clarifying the performance payoff of relational behavior
Hoppner, Jessica J.; Griffith, David A. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 920-928
Persistent link: https://www.econbiz.de/10009355013
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The moderating effects of economic and strategic relationship value in tolerating active and passive opportunism
Seggie, Steven H.; Griffith, David A. - In: Journal of business research : JBR 128 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10012494510
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Effects of contract ambiguity in interorganizational governance
Zheng, Xu; Griffith, David A.; Ge, Ling; Benoliel, Uri - In: Journal of marketing 84 (2020) 4, pp. 147-167
Persistent link: https://www.econbiz.de/10012231658
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Cross-national collaboration of marketing personnel within a multinational : leveraging customer participation for new product advantage
Griffith, David A.; Lee, Hannah S. - In: Journal of international marketing 24 (2016) 4, pp. 1-19
Persistent link: https://www.econbiz.de/10011626803
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The influence of the structure of interdependence on the response to inequity in buyer-supplier relationships
Griffith, David A.; Hoppner, Jessica J.; Lee, Hannah S.; … - In: Journal of marketing research : JMR 54 (2017) 1, pp. 124-137
Persistent link: https://www.econbiz.de/10011653104
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The balancing of country-based interaction orientation and marketing strategy implementation adaptation/standardization for profit growth in multinational corporations
Lee, Hannah S.; Griffith, David A. - In: Journal of international marketing 27 (2019) 2, pp. 22-37
Persistent link: https://www.econbiz.de/10012060696
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Short- and long-term market returns of international codevelopment alliances of new products
Harmancioglu, Nukhet; Griffith, David A.; Yılmaz, Tuba - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 939-959
Persistent link: https://www.econbiz.de/10012107383
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Reciprocity in relationship marketing : a cross-cultural examination of the effects of equivalence and immediacy on relationship quality and satisfaction with performance
Hoppner, Jessica J.; Griffith, David A.; White, Ryan C. - In: Journal of international marketing 23 (2015) 4, pp. 64-83
Persistent link: https://www.econbiz.de/10011414948
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Handbook of research in international marketing
Jain, Subhash C. (ed.); Griffith, David A. (ed.) - 2011 - Second edition
The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights...
Persistent link: https://www.econbiz.de/10011851585
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Global product launch : a perspective on past, present and future research
Griffith, David A.; Yalcinkaya, Goksel - In: Handbook of research on new product development, (pp. 267-287). 2019
Persistent link: https://www.econbiz.de/10012125138