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Note---A Numerical Approach to...
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DeSarbo, Wayne S.
229
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116
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54
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41
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33
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25
Fong, Duncan K. H.
21
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18
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16
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15
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14
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14
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13
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9
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ECONIS (ZBW)
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6
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321
A Bayesian approach to the spatial representation of market structure from consumer choice data
DeSarbo, Wayne S.
;
Kim, Youngchan
;
Wedel, Michel
;
Fong, …
- In:
European journal of operational research : EJOR
111
(
1998
)
2
,
pp. 285-305
Persistent link: https://www.econbiz.de/10006669394
Saved in:
322
An Integrated Approach Toward the Spatial Modeling of Perceived Customer Value
Sinha, Indrajit
;
DeSarbo, Wayne S.
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 236-249
Persistent link: https://www.econbiz.de/10006670694
Saved in:
323
A Parametric Multidimensional Unfolding Procedure for Incomplete Nonmetric Preference-Choice Set Data in Marketing Research
DeSarbo, Wayne S.
;
Young, Martin R.
;
Rangaswamy, Arvind
- In:
Journal of marketing research : JMR
34
(
1997
)
4
,
pp. 499-516
Persistent link: https://www.econbiz.de/10006672515
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324
Consideration Sets in Conjoint Analysis
Jedidi, Kamel
;
Kohli, Rajeev
;
DeSarbo, Wayne S.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 364-372
Persistent link: https://www.econbiz.de/10006679187
Saved in:
325
Implications for Asymmetry, Nonproportionality, and Heterogeneity in Brand Switching from Piece-wise Exponential Mixture Hazard Models
Wedel, Michel
;
Kamakura, Wagner A.
;
DeSarbo, Wayne S.
; …
- In:
Journal of marketing research : JMR
32
(
1995
)
4
,
pp. 457-462
Persistent link: https://www.econbiz.de/10006679927
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326
Analyzing Constant-Sum Multiple Criterion Data: A Segment-level Approach
DeSarbo, Wayne S.
;
Ramaswamy, Venkatram
;
Chatterjee, Rabikar
- In:
Journal of marketing research : JMR
32
(
1995
)
2
,
pp. 222-232
Persistent link: https://www.econbiz.de/10006683072
Saved in:
327
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925020
Saved in:
328
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity
Jedidi, Kamel
;
Jagpal, Harsharanjeet S.
;
DeSarbo, Wayne S.
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
1
,
pp. 39-59
Persistent link: https://www.econbiz.de/10006925033
Saved in:
329
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs
Lenk, Peter J.
;
DeSarbo, Wayne S.
;
Green, Paul E.
; …
- In:
Marketing science : the marketing journal of the …
15
(
1996
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10006933417
Saved in:
330
The Spatial Representation of Heterogeneous Consideration Sets
DeSarbo, Wayne S.
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 326
Persistent link: https://www.econbiz.de/10006936062
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