Consideration Sets in Conjoint Analysis
Year of publication: |
1996
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Authors: | Jedidi, Kamel ; Kohli, Rajeev ; DeSarbo, Wayne S. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 33.1996, 3, p. 364-372
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