Purpose – The sports industry is one of the fastest growing business sectors in the world today and its primary source of revenue is derived from fans. Yet, little is known about fans' allocation of time, effort, and/or financial expenditures in regard to the sports they care so desperately...

Most pricing studies assume that firms have complete information about demand. In practice, managers must make decisions, given incomplete information about the demand for their own products as well as those of their rivals. This paper develops a duopoly pricing model in which firms market...

Purpose – This paper seeks to provide a practical methodology for a retailer's pricing decisions for a store brand in relation to the corresponding national brand's price. Design/methodology/approach – Demand functions for the national and store brands are derived by mixing two consumer...

Latent Class Multidimensional Scaling Models (LCMDS hereafter) have been widely used in the marketing and psychometric literature to capture consumerspreference heterogeneity and market structure simultaneously. In LCMDS analysis, two types of utility models, the vector and the ideal point...

There are various aspects of marketing that require top management support and influential leadership, such as customer orientation and product development, but the concept of leadership is rarely discussed in the marketing literature. As the number of new marketing vice-presidents and chief...