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More information is not better : examining appropriate information for estimating sales performance in concept testing
Kato, Takumi; Kamei, Susumu; Ootsubo, Takumi; Ichiki, Yosuke - In: Journal of business analytics 6 (2023) 3, pp. 188-202
Persistent link: https://www.econbiz.de/10014319349
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AHP-PROMETHEE integrated approach for agile concept selection
Vinodh, S.; Patil, Adithya; Balagi, T. S. Sai; … - In: International journal of services and operations management 18 (2014) 4, pp. 449-467
Persistent link: https://www.econbiz.de/10010474967
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Predicting retail brand extension strategy success : a consumer based model
Mitchell, Vincent-Wayne; Edelman, Dan; Chaudhury, Amita - In: Journal of customer behaviour 13 (2014) 2, pp. 93-111
Persistent link: https://www.econbiz.de/10010415668
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The differential practices of project management offices for supporting new product development in high-tech companies
Barbalho, Sanderson César Macêdo - In: International journal of project organisation and … 13 (2021) 2, pp. 170-196
Persistent link: https://www.econbiz.de/10012595513
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Assessment of the mono-disciplinary approaches and interdisciplinary approaches in prototyping practice
Yu, Fei; Stolzenberg, Ralf; Brem, Alexander - In: Journal of engineering and technology management : JET-M 67 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014306260
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A chain of innovation : the creation of swiffer
West, Harry - In: Research technology management : RTM 57 (2014) 3, pp. 20-23
Persistent link: https://www.econbiz.de/10010360486
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On the use of directional and incremental prototyping in the development of high novelty products : two case studies in the automotive industry
Elverum, Christer W.; Welo, Torgeir - In: Journal of engineering and technology management : JET-M 38 (2015), pp. 71-88
Persistent link: https://www.econbiz.de/10011437189
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Impact of prototyping resource environments and timing of awareness of constraints on idea generation in product design
Schlecht, Lisa; Yang, Maria - In: Technovation : the international journal of … 34 (2014) 4, pp. 223-231
Persistent link: https://www.econbiz.de/10010399489
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An integrated approach for evaluating lean innovation practices in the pharmaceutical supply chain
Meidute-Kavaliauskiene, Ieva; Cebeci, Halil Ibrahim; … - In: Logistics 5 (2021) 4, pp. 1-17
Backgroung: Lean innovation focuses on minimizing waste in the product development stages in order to increase productivity by obtaining customer feedback more quickly and efficiently. The usage of lean innovation practices in product development stages in the pharmaceutical supply chain is the...
Persistent link: https://www.econbiz.de/10012661423
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Strategic service innovation : a human-centered mixed-methods approach
Krüger, Nicolai - 2021
Persistent link: https://www.econbiz.de/10013183836