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International marketing : a cultural approach
Usunier, Jean-Claude - 1993
Persistent link: https://www.econbiz.de/10000322715
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International and cross-cultural management research
Usunier, Jean-Claude - 1998 - 1. publ.
Persistent link: https://www.econbiz.de/10000656436
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The shift from manufacturing to brand origin : suggestions for improving COO relevance
Usunier, Jean-Claude - In: International marketing review 28 (2011) 5, pp. 488-496
Persistent link: https://www.econbiz.de/10009305313
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International negotiations
Usunier, Jean-Claude - In: Cross-cultural management : culture and management …, (pp. 133-164). 2013
Persistent link: https://www.econbiz.de/10009774496
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Language as a resource to assess cross-cultural equivalence in quantitative management research
Usunier, Jean-Claude - In: Journal of world business : JWB 46 (2011) 3, pp. 314-319
Persistent link: https://www.econbiz.de/10009236823
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Nature vs. culture : a cross-national analysis of feminine culture and economic performance
Usunier, Jean-Claude - 2005
Persistent link: https://www.econbiz.de/10002843871
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An open electronic bargaining system
Usunier, Jean-Claude - 2002
Persistent link: https://www.econbiz.de/10001815332
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude - 2003
Persistent link: https://www.econbiz.de/10001815333
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L' ethnicité des produits : une approche exploratoire
Usunier, Jean-Claude - 2001
Persistent link: https://www.econbiz.de/10001815337
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Le pays d'origine du bien influence-t-il encore les évaluations des consommateurs?
Usunier, Jean-Claude - 2001
Persistent link: https://www.econbiz.de/10001815338