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The Customer Asset : Understanding and Managing its Value

Bendle, Neil T.; Wang, Xin - 2023

1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.

Persistent link: https://www.econbiz.de/10014442245

Allocation of marketing budgets to maximize customer equity

Koosha, Hamidreza; Albadvi, Amir - In: Operational research : an international journal 20 (2020) 2, pp. 561-583

Persistent link: https://www.econbiz.de/10012214579

Investigating the moderated mediation effect on customer relationship management and customer acquisition

Das, Subhasish; Mishra, Manit; Mohanty, Prasanta Kumar - In: International journal of electronic customer … 12 (2019) 2, pp. 167-190

Persistent link: https://www.econbiz.de/10012253357

Progress in loyalty program research : facts, debates, and future research

Xie, Karen L.; Chen, Chih-chien - In: Journal of hospitality marketing & management 22 (2013) 5/6, pp. 463-489

Persistent link: https://www.econbiz.de/10010127368

Effect of salespeople's acquisition-retention trade-off on performance

Carter, Robert E.; Henderson, Conor M.; Arroniz, Inigo; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 2, pp. 91-111

Persistent link: https://www.econbiz.de/10010346538

Precommitment-based pricing

Berger, Katja L.; Schamp, Christina; Heitmann, Mark; … - 2021

Persistent link: https://www.econbiz.de/10012605689

Optimal marketing strategies for the acquisition and retention of service subscribers

Ben Rhouma, Tarek; Zaccour, Georges - In: Management science : journal of the Institute for … 64 (2018) 6, pp. 2609-2627

Persistent link: https://www.econbiz.de/10011878982

Konsumethik und Premiumsegment : Konzept zur Kundenbindung und Neukundengewinnung im Premiumsegment des deutschen Modemarktes unter besonderer Berücksichtigung einer Konsumethik

Hempel, Annette - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003939848

Customer acquisition and value management

Schulze, Christian - 2012

Persistent link: https://www.econbiz.de/10009541462

Wer Erfolg hat, ist selber schuld : Kunden gewinnen, Kunden halten, Ziele erreichen ; mit vielen praktischen Beispielen

Wagner, Ilse - 2009

Persistent link: https://www.econbiz.de/10003788253

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