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Measurement of price effects with conjoint analysis: separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications ; with …, (pp. 47-66). 2003
Persistent link: https://www.econbiz.de/10001997462
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Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.; Kartono, Benjamin - In: Handbook of pricing research in marketing, (pp. 9-36). 2009
Persistent link: https://www.econbiz.de/10003819627
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Price as an indicator of quality: implications for utility and demand functions
Ding, Min; Ross, William T.; Rao, Vithala R. - In: Journal of retailing 86 (2010) 1, pp. 69-84
Persistent link: https://www.econbiz.de/10003969347
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New product preannouncement as a signaling strategy : an audience-specific review and analysis
Su, Meng; Rao, Vithala R. - In: The journal of product innovation management : an … 27 (2010) 5, pp. 658-672
Persistent link: https://www.econbiz.de/10008649328
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Timing decisions of new product preannouncement and launch with competition
Su, Meng; Rao, Vithala R. - In: International journal of production economics 129 (2011) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10008779648
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Understanding consumer preferences for complex products : a web-based method
Park, Young-Hoon; Ding, Min; Rao, Vithala R. - In: MSI reports : working paper series (2007) 1, pp. 73-86
Persistent link: https://www.econbiz.de/10003605795
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Handbook of pricing research in marketing
Rao, Vithala R. (ed.) - 2009
Persistent link: https://www.econbiz.de/10003707380
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Measurement of price effects with conjoint analysis : separating informational and allocative effects of price
Rao, Vithala R.; Sattler, Henrik - In: Conjoint measurement : methods and applications, (pp. 31-46). 2007
Persistent link: https://www.econbiz.de/10003544570
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Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.; Rao, Vithala R.; McLaughlin, Edward - In: Journal of marketing research : JMR 44 (2007) 3, pp. 410-424
Persistent link: https://www.econbiz.de/10003547620
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A market experiment on trade promotion budget and allocation
Gómez, Miguel I.; Rao, Vithala R.; Hong, Yuan - 2009
Persistent link: https://www.econbiz.de/10003941808