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Effect of analysts' earnings pressure on marketing spending and stock market performance

Currim, Imran S.; Lim, Jooseop; Zhang, Yu - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 431-452

Persistent link: https://www.econbiz.de/10011879699

The right metrics for marketing-mix decisions

Mintz, Ofer; Gilbride, Timothy J.; Lenk, Peter J.; … - In: International journal of research in marketing : IJRM ; … 38 (2021) 1, pp. 32-49

Persistent link: https://www.econbiz.de/10012506514

Evaluation set size and purchase : evidence from a product search engine

Choudhary, Vidyanand; Currim, Imran S.; Dewan, Sanjeev; … - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 16-31

Persistent link: https://www.econbiz.de/10011658339

A Comparison of Sales Response Predictions From Demand Models Applied to Store-Level versus Panel Data

Andrews, Rick L.; Currim, Imran S.; Leeflang, Peter S. H. - In: Journal of Business & Economic Statistics 29 (2011) 2, pp. 319-326

Persistent link: https://www.econbiz.de/10009358099

An Experimental Investigation of the Impact of Information on Competitive Decision Making

Abramson, Charles; Currim, Imran S.; Sarin, Rakesh - In: Management Science 51 (2005) 2, pp. 195-207

Managers often employ market response models as decision aids and historical information of competitors' market outcomes to aid their competitive decisions in oligopolistic settings. However, little is known about how access to a decision aid or the availability of competitors' market outcomes...

Persistent link: https://www.econbiz.de/10009203960

Consumer heterogeneity in the longer-term effects of price promotions

Lim, Jooseop; Currim, Imran S.; Andrews, Rick L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 441-458

Persistent link: https://www.econbiz.de/10006159351

An experimental investigation of scanner data preparation strategies for consumer choice models

Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 22 (2005) 3, pp. 319-332

Persistent link: https://www.econbiz.de/10006160042

Retention of latent segments in regression-based marketing models

Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 20 (2003) 4, pp. 315-322

Persistent link: https://www.econbiz.de/10006167516

Recovering and profiling the true segmentation structure in markets: an empirical investigation

Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 20 (2003) 2, pp. 177-192

Persistent link: https://www.econbiz.de/10006169988

Identifying segments with identical choice behaviors across product categories: An Intercategory Logit Mixture model

Andrews, Rick L.; Currim, Imran S. - In: International journal of research in marketing : IJRM ; … 19 (2002) 1, pp. 65-80

Persistent link: https://www.econbiz.de/10006176361