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Marketing research expenditures : a decision model
Bass, Frank M.
- In:
Marketing models : Quantitative and behavioral
,
(pp. 326-344)
.
1968
Persistent link: https://www.econbiz.de/10003482564
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Preference measurement in consumer market research
Bass, Frank M.
- In:
Proceedings of the Business and Economic Statistics …
(
1969
),
pp. 88-95
Persistent link: https://www.econbiz.de/10003482590
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3
The adoption of a marketing model : comments and observations
Bass, Frank M.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 27-33)
.
1986
Persistent link: https://www.econbiz.de/10001308545
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Advertising spending levels and promotion policies : profit potential for the application of management science
Bass, Frank M.
-
1979
Persistent link: https://www.econbiz.de/10001879241
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5
Analytical approaches in the study of purchase behavior and brand choice
Bass, Frank M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 491-514)
.
1977
Persistent link: https://www.econbiz.de/10001879257
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6
Decomposable regression models in the analysis of market potentials
Bass, Frank M.
- In:
Management science : journal of the Institute for …
17
(
1971
)
8
,
pp. B485-B494
Persistent link: https://www.econbiz.de/10001879283
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7
Expense and margin functions in drug stores
Bass, Frank M.
- In:
Journal of marketing
20
(
1956
),
pp. 236-241
Persistent link: https://www.econbiz.de/10001879309
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Marketing research expenditures : a decision model
Bass, Frank M.
- In:
The journal of business : B
36
(
1963
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10001879374
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9
Marketing research expenditures : a decision model
Bass, Frank M.
- In:
Marketing models : quantitative and behavioral
,
(pp. 326-344)
.
1964
Persistent link: https://www.econbiz.de/10001879391
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10
A new product growth for model consumer durables
Bass, Frank M.
- In:
Management science : journal of the Institute for …
15
(
1969
)
5
,
pp. 215-227
Persistent link: https://www.econbiz.de/10001879421
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