Oliveira, Pedro; Roth, Aleda V. - In: International Journal of Operations & Production Management 32 (2012) 2, pp. 156-190
Purpose – This paper coins the construct of Service Orientation (SO) and empirically develops its measurement in the context of business‐to‐business (B2B) e‐commerce. SO is operationally defined as the business' overall propensity for delivering service excellence. The purpose of this...