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Cause-related marketing; who cares wins
Adkins, Sue - In: The marketing book, (pp. 669-693). 2003
Persistent link: https://www.econbiz.de/10001725261
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Living with translucency - preparing for transparency
Kitchin, Tim; Thellusson, James - In: Corporate transparency : wie Unternehmen im …, (pp. 205-218). 2009
Persistent link: https://www.econbiz.de/10003889828
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Principles and practice of social marketing : an international perspective
Donovan, Rob; Henley, Nadine - 2010 - [Updated ed.]
"This fully updated edition combines the latest research with real-life examples of social marketing campaigns the world over to help you learn how to apply the principles and methods of marketing to a broad range of social issues. The international case studies and applications show how social...
Persistent link: https://www.econbiz.de/10008698161
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Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen - In: Journal of business research : JBR 63 (2010) 2, pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
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Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross; Moodie, Crawford; Eadie, Douglas; … - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
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Market orientation in nonprofit organizations : innovativeness, resource scarcity, and performance
Modi, Pratik - In: Journal of strategic marketing 20 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009510633
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Modeling market orientation and organizational antecedents in a social marketing context : evidence from China
Zhou, Yanfeng; Chao, Paul; Huang, Guang - In: International marketing review 26 (2009) 3, pp. 256-274
Persistent link: https://www.econbiz.de/10009522606
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Ethical challenges in commercial social marketing
Anker, Thomas Boysen; Kappel, Klemens - In: The SAGE handbook of social marketing, (pp. 284-297). 2011
Persistent link: https://www.econbiz.de/10009380556
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Communications in social marketing
Alden, Dana; Basil, Michael D.; Deshpande, Sameer - In: The SAGE handbook of social marketing, (pp. 167-177). 2011
Persistent link: https://www.econbiz.de/10009380669
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The social marketing mix - a critical review
Peattie, Kenneth J.; Peattie, Sue - In: The SAGE handbook of social marketing, (pp. 152-166). 2011
Persistent link: https://www.econbiz.de/10009380680