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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816

Persistent link: https://www.econbiz.de/10009017519

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of Business Research 64 (2011) 8, pp. 809-815

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative...

Persistent link: https://www.econbiz.de/10009146529

How banner ads can be effective : investigating the influences of exposure duration and banner ad complexity

Wang, Kai-yu; Shih, Eric; Peracchio, Laura A. - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-141

Persistent link: https://www.econbiz.de/10009722514

How do young children learn to be consumers? : A script-processing approach

Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440

Persistent link: https://www.econbiz.de/10001119382

Tell me a story : crafting and publishing research in consumer psychology

Peracchio, Laura A.; Escalas, Jennifer Edson - In: Journal of consumer psychology : JCP : the official … 18 (2008) 3, pp. 197-204

Persistent link: https://www.econbiz.de/10003770727

The sounds of the marketplace : the role of audition in marketing

Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010

Persistent link: https://www.econbiz.de/10003933252

Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence

Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10003972763

Understanding the impact of self-concept on the stylistic properties of images

Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520

Persistent link: https://www.econbiz.de/10008728803

The role of thin slice judgments in retail environments

Wang, Kai-Wu; Peracchio, Laura A.; Luna, David - In: Brick & mortar shopping in the 21st century, (pp. 17-32). 2008

Persistent link: https://www.econbiz.de/10003618144

Why did I eat that? : perspectives on food decision making and dietary restraint

Bublitz, Melissa G.; Peracchio, Laura A.; Block, Lauren G. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 3, pp. 239-258

Persistent link: https://www.econbiz.de/10008658307

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