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From pre-internationalization to post-internationalization : relationship marketing perspective
Khojastehpour, Morteza; Johns, Raechel - In: Journal of strategic marketing 23 (2015) 2, pp. 157-174
Persistent link: https://www.econbiz.de/10011305970
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The niche portfolio strategy to global expansion : the influence of market resources on demand for formula one racing
Jensen, Jonathan A.; Cobbs, Joe; Groza, Mark D. - In: Journal of global marketing 27 (2014) 4, pp. 247-261
Persistent link: https://www.econbiz.de/10010408313
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The persistence of lenient market categories
Pontikes, Elizabeth G.; Barnett, William P. - In: Organization science : a journal of the Institute for … 26 (2015) 5, pp. 1415-1431
Persistent link: https://www.econbiz.de/10011385859
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The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio - In: Management science : journal of the Institute for … 62 (2016) 11, pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
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Industry operating and marketing practices limit market entry
1990
Persistent link: https://www.econbiz.de/10000835183
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Marktaustrittsstrategien
Schmidt, Guido - 1994
Persistent link: https://www.econbiz.de/10000877507
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Prämarketing : zur Markteinführung neuer Produkte
Möhrle, Martin - 1995
Persistent link: https://www.econbiz.de/10000546451
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000602151