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An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
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The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation : study on consumers of Korea cosmetic product
Nugroho, Santi Duwi Putri; Rahayu, Mintarti; Hapsari, … - 2022
Persistent link: https://www.econbiz.de/10013398015
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The impact of a celebrity endorser's credibility on consumer self-brand connection and brand evaluation
Dwivedi, Abhishek; McDonald, Robert E.; Johnson, Lester W. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 559-578
Persistent link: https://www.econbiz.de/10010462632
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Investigating the role of credibility of sports celebrity endorsers influencing sports celebrity identification and purchase intention of endorsed brands
Shezi, Nkosinamandla - In: Market : review for marketing theory and practice 34 (2022) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10013336011
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Impact of celebrity endorser's source credibility on attitude towards advertisements and brands
Bhatt, Nishith; Jayswal, Rachita M.; Patel, Jayesh D. - In: South Asian journal of management : SAJM 20 (2013) 4, pp. 74-95
Persistent link: https://www.econbiz.de/10010241930
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina; Post, Martin - In: JMM : the international journal on media management 15 (2013) 4, pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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Impact of celebrity credibility on advertising effectiveness
Aziz, Sadia; Ghani, Usman; Niazi, Abdullah - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 107-127
the impact of celebrity credibility on advertising effectiveness in terms of consumer's attitude towards the advertisement …, attitude to the brand and their favorable purchase intentions as compare to the unknown celebrity with less credibility. …
Persistent link: https://www.econbiz.de/10010260217
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Athlete endorsement, attitudes, and purchase intention : the interaction effect between athlete endorser-product congruence and endorser credibility
Lee, Younghan; Koo, Jakeun - In: Journal of sport management : the official journal of … 29 (2015) 5, pp. 523-538
Persistent link: https://www.econbiz.de/10011384446
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Does celebrity credibility influence Muslim and non-Muslim consumers' attitudes toward brands and purchase intention?
Mohd Suki, Norazah - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 227-240
Persistent link: https://www.econbiz.de/10010389513
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Influence of Celebrity Credibility on Consumer Product Evaluation and Attitude Formation – A Conceptual Framework
Deshbhag, Raksha - 2019
attitudes. The purpose of the present study is to investigate the influence of celebrity credibility on consumer product … for understanding how the credibility of celebrities can influence the evaluation of products by consumers and … celebrity credibility, consumer product evaluation (CPE) and attitude formation.Findings - The traits of celebrity credibility …
Persistent link: https://www.econbiz.de/10012896090