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A comparative analysis of Chinese and Japanese company and brand icons

Kilic, Ozcan; Miller, Darryl W.; Vollmers, Stacy M. - In: Journal of Asia Pacific business 10 (2009) 3, pp. 221-237

Persistent link: https://www.econbiz.de/10003896400

An analysis of hospital brand mark clusters

Vollmers, Stacy M.; Miller, Darryl W.; Kilic, Ozcan - In: Journal of hospital marketing & public relations 20 (2010) 2, pp. 87-99

Persistent link: https://www.econbiz.de/10003996661

An analysis of financial services brand marks

Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267

Persistent link: https://www.econbiz.de/10003470339

Modeling consumer responses to a vignette television commercial drama for a vacation resort

Miller, Darryl W.; Stoica, Michael; Kilic, Ozcan - In: Services marketing quarterly 38 (2017) 1, pp. 1-14

Persistent link: https://www.econbiz.de/10011671802

Forgotten classics : The Business Guide by James L. Nichols (1894)

Miller, Darryl W. - In: Journal of historical research in marketing 8 (2016) 4, pp. 564-584

Persistent link: https://www.econbiz.de/10011643964

Business-to-business negotiating in China: the role of morality

Al-Khatib, Jamal A.; Vollmers, Stacy M.; Liu, Yusin - In: The journal of business & industrial marketing 22 (2007) 2, pp. 84-96

Persistent link: https://www.econbiz.de/10007609453

Business‐to‐business negotiating in China: the role of morality

Al‐Khatib, Jamal A.; Vollmers, Stacy M.; Liu, Yusin - In: Journal of Business & Industrial Marketing 22 (2007) 2, pp. 84-96

Purpose – The purpose of this study is to examine the effects of Chinese executives' preferred ethical ideologies and Machiavellianism on their perceived appropriateness of negotiation tactics as they operate in a nation transitioning from a planned economy to a market economy....

Persistent link: https://www.econbiz.de/10014842842

A comparative study of American and Japanese company brand icons

Kilic, Ozcan; Miller, Darryl W; Vollmers, Stacy M - In: The journal of brand management : an international journal 18 (2011) 8, pp. 583-597

Persistent link: https://www.econbiz.de/10009138273

An examination of gender role portrayals in television commercials in Romania : a gender of nations approach

Stoica, Michael; Miller, Darryl W.; Ardelea, Dan - In: Journal of marketing communications 17 (2011) 4, pp. 245-261

Persistent link: https://www.econbiz.de/10009373363

An analysis of the syntactic complexity in service corporation brand slogans

Miller, Darryl W.; Toman, Marshall - In: Services marketing quarterly 36 (2015) 1, pp. 37-50

Persistent link: https://www.econbiz.de/10010520737