, I thus identify nine communication tactics and test how they are linked to micro-level changes in two dimensions of … communication tactics and illustrates how firms acquire reputational capital on a micro-, message-by-message, day-to-day level …

purpose of this manuscript was to examine the relationship between the Digital Communication of companies and their Employer … whom are responsible for the Digital Communication of their organizations, were performed. With the analysis of the data … do not feel emotionally more connected with the organization through the Digital Communication practiced by it. With this …