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extending their assortment with attractive national brands. In this study, we determine what factors drive national-brand …
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each firm positions its strong brand as a Stackelberg leader, with the rival's minor brand being the follower …
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, allows to re-consider the GenericsCompetition Paradox (GCP). In equilibrium the brand price is persistently higher than … competition is not confined to generics. A GCP rather arisesfrom the difference between the price of the brand name drug after … patent expiry and before,when the brand producer is a monopolist, as claimed by Kong (2009). Within our model we canconsider …
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