the case of a clothing brand. Three different types of customer satisfaction were distinguished: (i) satisfaction with the … services given by the brand.Application of this study: This study will contribute toward new clothing brands who they are new … all three types of satisfaction would be influenced by brand loyalty.Methodology: Three brans have been selected three …

This study aimed to investigate the effect of values, brand consciousness, and behavioral intentions of consumers on … Kautish and Sharma (2018), the brand consciousness questionnaire of Nelson and McLeod (2005), and the behavioral intentions …) with the help of SPSS22 and SmartPLS2.0. The results showed the direct positive effect of Terminal Values on Brand …

have a positive effect on their Brand Consciousness in regard to luxury fashion clothing. Also, customers’ Terminal Values … did not show a significant effect on Brand Consciousness. The results of this study can help luxury fashion clothing …This study aimed to explore the role of customers' values, brand consciousness, and behavioral intentions in the demand …