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Self-endorsed advertisements : when the self persuades the self

Ahn, Sun Joo; Bailenson, Jeremy - In: Journal of marketing theory and practice 22 (2014) 2, pp. 135-136

Persistent link: https://www.econbiz.de/10010357896

Virtual tours encourage intentions to travel and willingness to pay via spatial presence, enjoyment, and destination image

Kim, Jihoon; Shinaprayoon, Thitapa; Ahn, Sun Joo - In: Journal of current issues and research in advertising 43 (2022) 1, pp. 90-105

Persistent link: https://www.econbiz.de/10012821767

Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes

Phua, Joe; Ahn, Sun Joo - In: Journal of marketing communications 22 (2016) 5, pp. 544-559

Persistent link: https://www.econbiz.de/10011613205

Rewards that undermine customer loyalty? : a motivational approach to loyalty programs

Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852

Persistent link: https://www.econbiz.de/10011738107

The role of gamification in enhancing intrinsic motivation to use a loyalty program

Kim, Kyongseok; Ahn, Sun Joo - In: Journal of interactive marketing : a quarterly … 40 (2017), pp. 41-51

Persistent link: https://www.econbiz.de/10011777306

TV advertising engagement as a state of immersion and presence

Kim, Jooyoung; Ahn, Sun Joo; Kwon, Eun Sook; Reid, … - In: Journal of business research : JBR 76 (2017), pp. 67-76

Persistent link: https://www.econbiz.de/10011712555

The future of advertising research in virtual, augmented, and extended realities

Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170

Persistent link: https://www.econbiz.de/10014233940

The bifold triadic relationships framework : a theoretical primer for advertising research in the metaverse

Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: Journal of advertising 51 (2022) 5, pp. 592-607

Persistent link: https://www.econbiz.de/10013417523

Metaverse marketing : how the metaverse will shape the future of consumer research and practice

Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776

Persistent link: https://www.econbiz.de/10014290859

Do Explicit Racial Cues Influence Candidate Preference? The Case of Skin Complexion in the 2008 Campaign

Iyengar, Shanto - 2010

Skin color is an explicit racial cue. Although there is strong evidence linking darker skin complexion to the activation of racial stereotypes and adverse societal outcomes, little is known about the extent to which this effect is in play during political campaigns. If white voters make use of...

Persistent link: https://www.econbiz.de/10013140580