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Coloring outside the lines : suggestions for making advertising theory more meaningful
Faber, Ronald J.; Duff, Brittany R. L.; Nan, Xiaoli - In: Advertising theory, (pp. 18-32). 2012
Persistent link: https://www.econbiz.de/10009526924
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Angry birds vs. sudoku : how different types of tasks in multitasking affect ad memory and mind wandering
Chinchanachokchai, Sydney; Duff, Brittany R. L.; Faber, … - In: Journal of current issues and research in advertising 42 (2021) 4, pp. 411-424
Persistent link: https://www.econbiz.de/10012695170
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Distracted mind : the effects of multitasking and mind wandering on consumer memory for ad content
Chinchanachokchai, Sydney; Duff, Brittany R. L.; Faber, … - In: International journal of advertising : the review of … 39 (2020) 5, pp. 631-654
Persistent link: https://www.econbiz.de/10012260242
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A practical guide to experimental advertising research
Vargas, Patrick T.; Duff, Brittany R. L.; Faber, Ronald J. - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011686472
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The urge to buy : a uses and gratifications perspective on compulsive buying
Faber, Ronald J. - In: The why of consumption : contemporary perspectives on …, (pp. 177-196). 2005
Persistent link: https://www.econbiz.de/10003932980
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Peeking under the curtain and over the horizon : the reflections of another former editor
Faber, Ronald J. - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 289-295
Persistent link: https://www.econbiz.de/10011313241
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Can we find the right balance in cause‐related marketing? Analyzing the boundaries of balance theory in evaluating brand‐cause partnerships
Yun, Joseph T.; Duff, Brittany R. L.; Vargas, Patrick; … - In: Psychology & Marketing 36 (2019) 11, pp. 989-1002
Persistent link: https://www.econbiz.de/10012084006
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Is there a need for speed? : fast animation as context increases product trial intent and self-focus
Duff, Brittany R. L.; Sar, Sela - In: International journal of advertising : the quarterly … 34 (2015) 2, pp. 262-284
Persistent link: https://www.econbiz.de/10011342935
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Jack of all trades, master of ... some? : multitasking in digital consumers
Chinchanachokchai, Sydney; Duff, Brittany R. L. - In: The Routledge companion to digital consumption, (pp. 367-377). 2013
Persistent link: https://www.econbiz.de/10009690717
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Visual perceptions of snack packages among preschool children
Nelson, Michelle R.; Duff, Brittany R. L.; Ahn, Regina - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 385-406
Persistent link: https://www.econbiz.de/10011522148