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Missing the mark : advertising...
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Consumer behaviour
13
Konsumentenverhalten
13
Advertising
9
Werbung
8
Internet marketing
5
Online-Marketing
5
Advertising effects
3
Werbewirkung
3
Brand image
2
Brand management
2
Children
2
Compulsive buying
2
Eating habit
2
Ernährungsverhalten
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Experiment
2
Kaufsucht
2
Kinder
2
Markenführung
2
Markenimage
2
Mobile Marketing
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Mobile marketing
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Perception
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Social Web
2
Social web
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Theorie
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Theory
2
USA
2
United States
2
Wahrnehmung
2
Aesthetics
1
Bewertung
1
Brand extension
1
Brand personality
1
Characters
1
Children and food
1
Cognition
1
Communication media
1
Communication science
1
Confidence
1
Consumer credit
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19
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7
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case-report
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English
29
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5
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Faber, Ronald J.
24
Duff, Brittany R. L.
14
Chinchanachokchai, Sydney
4
O'Guinn, Thomas C.
4
Huh, Jisu
3
Vohs, Kathleen D.
3
Christenson, Gary A.
2
Sar, Sela
2
Stafford, Marla Royne
2
Yun, Joseph T.
2
Ahn, Regina
1
Anghelcev, George
1
Cho, Soyoen
1
Clayton, Russell B.
1
Fung, Anthony
1
Hanson-Rasmussen, Nancy
1
Hayes, Jameson L.
1
Himelboim, Itai
1
Lutchyn, Yuliya
1
Lutchyn, Yuliya A.
1
Mitchell, James
1
Nan, Xiaoli
1
Nelson, Michelle R.
1
Pamuksuz, Utku
1
Segijn, Claire M.
1
Shah, Dhavan V.
1
Shin, Wonsun
1
Sundaram, Hari
1
Vargas, Patrick
1
Vargas, Patrick T.
1
Wan, Fang
1
Wang, Zongyuan
1
Youn, Seounmi
1
Zwaan, Martina de
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International journal of advertising : the review of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Psychology & marketing
3
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising
2
Journal of current issues and research in advertising
2
Advertising theory
1
Advertising, promotion, and new media
1
Asia Pacific Journal of Marketing and Logistics
1
Digital advertising : theory and research
1
Handbook of consumer psychology
1
Journal of Consumer Research
1
Journal of consumer marketing
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of current issues and research in advertising : JCIRA
1
Psychology & Marketing
1
Research in consumer behavior
1
The Routledge companion to digital consumption
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
Transformative consumer research for personal and collective well-being
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
27
OLC EcoSci
4
Other ZBW resources
2
RePEc
1
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11
Introducing a special issue on advertising & corporate social responsibility : editorial
Hayes, Jameson L.
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 205-209
Persistent link: https://www.econbiz.de/10013207289
Saved in:
12
If you feel it now you will think it later : the interactive effects of mood over time on brand extension evaluations
Sar, Sela
;
Duff, Brittany R. L.
;
Anghelcev, George
- In:
Psychology & marketing
28
(
2011
)
6
,
pp. 561-583
Persistent link: https://www.econbiz.de/10009130508
Saved in:
13
Establishing a factor model for aesthetic preference for visual complexity of brand logo
Wang, Zongyuan
;
Duff, Brittany R. L.
;
Clayton, Russell B.
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 83-100
Persistent link: https://www.econbiz.de/10012242906
Saved in:
14
Advertising (in)attention in the digital environment
Duff, Brittany R. L.
;
Lutchyn, Yuliya
- In:
Digital advertising : theory and research
,
(pp. 138-165)
.
2017
Persistent link: https://www.econbiz.de/10011646108
Saved in:
15
Advertising in a media multitasking era : considerations and future directions
Duff, Brittany R. L.
;
Segijn, Claire M.
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 27-37
Persistent link: https://www.econbiz.de/10012201389
Saved in:
16
Are we who we follow? : computationally analyzing human personality and brand following on Twitter
Yun, Joseph T.
;
Pamuksuz, Utku
;
Duff, Brittany R. L.
- In:
International journal of advertising : the review of …
38
(
2019
)
5
,
pp. 776-795
Persistent link: https://www.econbiz.de/10012200319
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17
Compulsive buying : review and reflection
Faber, Ronald J.
;
O'Guinn, Thomas C.
- In:
Handbook of consumer psychology
,
(pp. 1039-1056)
.
2008
Persistent link: https://www.econbiz.de/10003716655
Saved in:
18
A model of self-regulation : insights for impulsive and compulsive problems with eating and buying
Faber, Ronald J.
;
Vohs, Kathleen D.
- In:
Transformative consumer research for personal and …
,
(pp. 467-484)
.
2012
Persistent link: https://www.econbiz.de/10009260763
Saved in:
19
A new look at associative learning in advertising : can messages influence contextual associations?
Lutchyn, Yuliya A.
;
Faber, Ronald J.
- In:
Journal of current issues and research in advertising : …
37
(
2016
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011529724
Saved in:
20
Advertising, promotion, and new media
Stafford, Marla Royne
(
ed.
);
Faber, Ronald J.
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011510115
Saved in:
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