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Personality-based segmentation of Brazilian private banking clients
Segura, Antonio Cassio; Strehlau, Suzane - In: Latin American business review : journal of the … 13 (2012) 4, pp. 289-309
Persistent link: https://www.econbiz.de/10009714832
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Consumer attitudes toward foreign versus local brands in emerging markets : a study based on the consumer goods industry in Brazil
Stoebe, Martin Johannes - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009745433
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Investigating attitudes toward three South American destinations in an emerging long haul market using a model of consumer-based brand equity (CBBE)
Bianchi, Constanza; Pike, Steven; Lings, Ian - In: Tourism management : research, policies, practice 42 (2014), pp. 215-223
Persistent link: https://www.econbiz.de/10010355145
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Luxury values and experience as drivers for consumers to recommend and pay more
Loureiro, Sandra Maria Correia; Araújo, Cristiano … - In: Journal of retailing and consumer services 21 (2014) 3, pp. 394-400
Persistent link: https://www.econbiz.de/10010348746
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Consumption among Brazilian women and the role of persuation : an analysis of hedonic/utilitarian values in a materialistic scenario
Ladeira, Wagner Junior; Lubeck, Rafael Mendes; Araujo, … - In: Journal of management and strategy : JMS 4 (2013) 2, pp. 26-33
Persistent link: https://www.econbiz.de/10010227770
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Generation-C : creative consumers in a world of intellectual property rights
Kietzmann, Jan H.; Angell, Ian O. - In: International journal of technology marketing : IJTMkt 9 (2014) 1, pp. 86-98
Persistent link: https://www.econbiz.de/10010399459
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Analysis of the promotion of cigarettes at the point of sale and its attractiveness to children
Pereira, Inês; Veludo-de-Oliveira, Tania Modesto - In: International journal of consumer studies 38 (2014) 3, pp. 297-306
Persistent link: https://www.econbiz.de/10010381438
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The role played by country knowledge and product familiarity in the country-of-origin effect : a study on Brazilian beef in Europe
Guina, Fernanda de Tavares Canto; Giraldi, Janaina de … - In: Revista globalización, competitividad y gobernabilidad … 6 (2012) 2, pp. 81-94
Persistent link: https://www.econbiz.de/10010252459
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Effects of credit card usage on young Brazilians' compulsive buying
Veludo-de-Oliveira, Tania Modesto; Falciano, Marcelo Augusto - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 111-124
Persistent link: https://www.econbiz.de/10010412127
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Brazil : how macroeconomic variables affect consumer confidence
Mendonça, Helder Ferreira de - In: CEPAL review (2009) 99, pp. 81-94
Persistent link: https://www.econbiz.de/10008655369