Wensley, Anthony K.P.; Cegarra-Navarro, Juan Gabriel; … - In: International Journal of Manpower 32 (2011) March, pp. 132-150
Purpose – Today, in small and medium-sized enterprises (SMEs), entrepreneurs must take a more strategic perspective that is evidenced by the need to scan the enterprise to discover how they might improve customer relations as well as promote improved entrepreneurial actions. The paper aims to...