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Global contributions to marketing management

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9, pp. 1015-1021

Persistent link: https://www.econbiz.de/10009999995

Constituting Marketing and Customer Experiences

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 11, pp. 1243-1249

Persistent link: https://www.econbiz.de/10010031151

Editorial: Paradigmatic and Geographic Diversity in Marketing Theory and Practice

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10009818320

Intellectual contributions and 'gap-spotting'

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 27 (2011) 5, pp. 449-458

Persistent link: https://www.econbiz.de/10008995021

Intellectual contributions and 'gap-spotting'

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 27 (2011) 5, pp. 449-458

Persistent link: https://www.econbiz.de/10008997405

From the New Editors - Welcome to the Journal of Marketing Management

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 27 (2011) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10008884663

Reflecting the Intellectual and Practical Vitality of the Marketing Community

Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 27 (2011) 9, pp. 869-874

Persistent link: https://www.econbiz.de/10009252645

Reflections on a reimagined future for consumer research

Hewer, Paul - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 7/8, pp. 619-627

Persistent link: https://www.econbiz.de/10014549840

Joy reclaimed : designed for dancing : a review

Hewer, Paul - In: Journal of customer behaviour 22 (2023) 3, pp. 31-35

Persistent link: https://www.econbiz.de/10014424278

Marketing and the Cold War: an overview

Tadajewski, Mark; Stole, Inger L. - In: Journal of Historical Research in Marketing 8 (2016) 1, pp. 2-16

Purpose – This paper aims to examine the contents of the special issue, situating the material in appropriate historical context. Design/methodology/approach – The account is based on a close reading of each manuscript. Links to the wider academic literature are created, and a narrative...

Persistent link: https://www.econbiz.de/10014873593