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Hu, Ye - 2004

Persistent link: https://www.econbiz.de/10003778002

Li, Xinxin - 2005

Persistent link: https://www.econbiz.de/10003952949

Li, Xinxin - In: Decision sciences : DS 43 (2012) 5, pp. 761-783

Persistent link: https://www.econbiz.de/10009664900

Li, Xinxin - In: Management information systems : mis quarterly 41 (2017) 4, pp. 1335-1345

Persistent link: https://www.econbiz.de/10011777440

Hu, Ye; Lodish, Leonard M.; Krieger, Abba M.; Hayati, Babak - In: Journal of advertising research 49 (2009) 2, pp. 201-206

Persistent link: https://www.econbiz.de/10003860572

Hu, Ye; Wang, Xin - In: Journal of retailing 86 (2010) 2, pp. 200-207

Persistent link: https://www.econbiz.de/10003988241

Lam, Son K.; Ahearne, Michael; Hu, Ye; Schillewaert, Niels - In: Journal of marketing 74 (2010) 6, pp. 128-146

Persistent link: https://www.econbiz.de/10008702698

Hu, Ye; Lodish, Leonard M.; Krieger, Abba M. - In: Journal of advertising research 47 (2007) 3, pp. 341-353

Persistent link: https://www.econbiz.de/10003611067

Wang, Xin; Hu, Ye - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 245-261

Persistent link: https://www.econbiz.de/10003873474

Hu, Ye; Du, Rex Yuxing; Damangir, Sina - In: Journal of marketing research : JMR 51 (2014) 3, pp. 300-319

Persistent link: https://www.econbiz.de/10010380958