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Research on current situation and strategy of e-marketing applications in Chinese SMEs
Baoling, Li - In: Journal of electronic commerce in organizations : the … 12 (2014) 4, pp. 23-31
Persistent link: https://www.econbiz.de/10010506939
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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384
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Characteristics of marketing communication strategy of a small enterprise
Lazarević-Moravčević, Marija - In: Economic analysis : EA 52 (2019) 2, pp. 104-112
Persistent link: https://www.econbiz.de/10012182653
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E-business : strategic thinking and practice
Canzer, Brahm - 2003
Persistent link: https://www.econbiz.de/10001702748
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Strategic affiliate marketing
Goldschmidt, Simon; Junghagen, Sven; Harris, Uri - 2003
Persistent link: https://www.econbiz.de/10001779040
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Models of Internet market share strategic planning for e-market systems
Okoli, Chitu - 2016
This study investigates the critical factors that support establishing high market share for Internet-based businesses … factors that have been identified in literature that would be expected to contribute to market share of Internet …-based businesses. These include Internet advertising, shopping agents, customer loyalty and trust, among others. Finally, the study …
Persistent link: https://www.econbiz.de/10012987176
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Exclusionary strategies and the rise of winner-takes-it-all markets on the Internet
Kuchinke, Björn A.; Vidal, Miguel - In: Telecommunications policy : the international journal … 40 (2016) 6, pp. 582-592
Persistent link: https://www.econbiz.de/10011621522
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Implementing eco-innovation by utilizing the internet to enhance firm’s marketing performance : study of green batik small and medium enterprises in Indonesia
Aryanto, Vincent Didiek Wiet; Wismantoro, Yohan; … - In: International journal of e-business research : an … 14 (2018) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10011809211
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Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Yau, Hon Keung; Tang, Ho Yi Horace - In: Journal of marketing analytics : JMA 6 (2018) 2, pp. 53-61
Persistent link: https://www.econbiz.de/10011889261
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782