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Market entry strategies of media agencies
Knuth, Ingo - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 161-169
Persistent link: https://www.econbiz.de/10010408089
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An overview of advertising trends and strategies in Latin America : a Colombian case
Gomez, Jaime S - In: Advertising in developing and emerging countries : the …, (pp. 253-267). 2011
Persistent link: https://www.econbiz.de/10009261710
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The colonial side of advertising self-regulation : imperialist consumerism in Latin America
Rodrigues, Laís; Hemais, Marcus Wilcox - In: Latin American business review 23 (2022) 2, pp. 167-198
Persistent link: https://www.econbiz.de/10013353186
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Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Mooij, Marieke K. de - 1994 - 2nd ed
Persistent link: https://www.econbiz.de/10000374959
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Globalisation and national culture : structure, regulation and content in the advertising industry in Australia
Sinclair, John - 1992
Persistent link: https://www.econbiz.de/10000148921
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Global advertising practices : a comparative study
Sirisagul, Kanya - 2008
Persistent link: https://www.econbiz.de/10003656186
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Global advertising practice in a borderless world
Brennan, Linda L. (ed.); Crawford, Robert (ed.);  … - 2017 - First edition.
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral …" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow …
Persistent link: https://www.econbiz.de/10013181489
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Global advertising practice in a borderless world
Crawford, Robert (ed.); Brennan, Linda (ed.);  … - 2017
Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral …" advertising / Lukas Parker, Dang Nguyen and Linda Brennan -- American advertising and the politics of consumption / Jean M. Grow …
Persistent link: https://www.econbiz.de/10011638506
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The globalization of advertising : agencies, cities and spaces of creativity
Faulconbridge, James R.; Beaverstock, Jonathan V.; … - 2011
Persistent link: https://www.econbiz.de/10013432061
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The global advertising regulation handbook
An, Soontae (contributor); Boddewyn, J. J. (contributor);  … - 2015
. The Pacific Rim -- pt. 6. Global advertising regulation. …
Persistent link: https://www.econbiz.de/10014498406