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Balancing risk and return in a customer portfolio
Tarasi, Crina O.; Bolton, Ruth N.; Hutt, Michael D.; … - In: Journal of marketing 75 (2011) 3, pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
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A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred - In: Journal of marketing 75 (2011) 3, pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
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"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T. - In: Journal of marketing 75 (2011) 3, pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
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Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In: Journal of marketing 75 (2011) 3, pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
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Identifying customer value in emerging markets via conjoint analysis : a case study of an Estonian packaging company
Kotri, Andrus; Mourey, Jim - In: International journal of business and emerging markets … 4 (2012) 1, pp. 49-68
Persistent link: https://www.econbiz.de/10009427093
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An examination of the relationship between a firm's offerings and different customer loyalty segments
Stading, Gary L.; Johnson, Madeline - In: Journal of business-to-business marketing 19 (2012) 4, pp. 367-391
Persistent link: https://www.econbiz.de/10009714638
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Why segmentation matters
Trevenen, Linda - In: Innovation in pricing : contemporary theories and best …, (pp. 174-189). 2018
Persistent link: https://www.econbiz.de/10011713277
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A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal; Burton, Jamie; Murphy, John A. - In: Journal of customer behaviour 7 (2008) 3, pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
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Management of customer assets for increased value capture in business markets
Nenonen, Suvi; Storbacka, Kaj - In: Management decision : MD 52 (2014) 1, pp. 101-121
Purpose: The last two decades have seen a surge of interest in the concept of value in business markets. Furthermore, extant literature suggests that value capture can be conceptualized as the return on the firm's customer assets. However, the existing customer asset management literature has a...
Persistent link: https://www.econbiz.de/10010259547
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Outward-looking and future-oriented customer value potential management : the sales force value appropriation role
Balboni, Bernardo; Terho, Harri - In: Industrial marketing management : the international … 53 (2016), pp. 181-193
Persistent link: https://www.econbiz.de/10011448275