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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei; Zhou, Liuning; Liu, Hui - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris; Liu, Hui; Zhou, Liuning - In: Asia Pacific journal of marketing and logistics 24 (2012) 1, pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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Factors affecting third-generation mobile services : applying the purchase intention model
Lin, Tung-Ching; Wu, Sheng; Wang, Kuei-Ing; Tsai, Meng-Chun - In: Journal of organizational computing and electronic commerce 25 (2015) 1, pp. 47-75
Persistent link: https://www.econbiz.de/10010506802
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The role of product reviews on mobile devices for in-store purchases : consumers' usage intentions, costs and store preferences
Kowatsch, Tobias; Maass, Wolfgang; Fleisch, Elgar - In: International journal of internet marketing and … 6 (2011) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10008907875
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A comparative study of mobile messaging services acceptance to participate in television programmes
Ruiz Mafe, Carla; Sanz Blas, Silvia; Tavera-Mesías, … - In: Journal of service management 21 (2010) 1, pp. 69-102
Persistent link: https://www.econbiz.de/10003964396
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Phenomena of adoption of wireless handheld devices : a case of healthcare setting
Hafeez-Baig, Abdul; Gururajan, Raj - In: Cases on the diffusion and adoption of sustainable …, (pp. 20-43). 2013
Persistent link: https://www.econbiz.de/10009700239
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Are you technologically prepared for mobile shopping?
Prodanova, Jana; San-Martín, Sonia; Jimenez, Nadia - In: The service industries journal 41 (2021) 9/10, pp. 648-670
Persistent link: https://www.econbiz.de/10012586854
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Evaluation of individuals' behaviour patterns towards cellular network : an empirical study of Pakistan
Ul Hassan, Masood; Iqbal, Zeeshan; Malik, Maimoona - In: International journal of business innovation and research 18 (2019) 1, pp. 64-86
Persistent link: https://www.econbiz.de/10011982385
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Online social anxiety and mobile instant messaging adoption and continuance usage intention : how does it relate to social, technical, and mobility factors?
Chen, Charlie C.; Lou, Shanshan; Laddawan Kaewkitipong - In: Cogent business & management 9 (2022) 1, pp. 1-17
The rise in MIM apps usage have resulted in increased interruptions to people daily social life, causing distractions and online social anxiety. The purpose of this study is to investigate the influence of social, technical, and mobility factors on social anxiety, as well as the initial and...
Persistent link: https://www.econbiz.de/10014441948