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An investigation of marketing capabilities and social enterprise performance in the UK and Japan
Liu, Gordon; Eng, Teck Yong; Takeda, Sachiko - In: Entrepreneurship, theory and practice : ET & P 39 (2015) 2, pp. 267-298
Persistent link: https://www.econbiz.de/10010507870
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Technological and market competencies and financial performance
Tidd, Joseph; Driver, Ciaran F. - In: From knowledge management to strategic competence : …, (pp. 83-111). 2012
Persistent link: https://www.econbiz.de/10009563000
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The impact of internal and external market orientations on firm performances
Lings, Ian N.; Greenley, Gordon E. - In: Journal of strategic marketing 17 (2009) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
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Technological and market competencies and financial performance
Tidd, Joseph; Driver, Ciaran - In: From knowledge management to strategic competence : …, (pp. 94-125). 2000
Persistent link: https://www.econbiz.de/10001563992
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Price and advertising effectiveness over the business cycle
Heerde, Harald J. van; Gijsenberg, Maarten J.; Dekimpe, … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
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Market orientation, market disruptiveness capability and social enterprise performance : an empirical study from the United Kingdom
Bhattarai, Charan Raj; Kwong, Caleb; Tasavori, Misagh - In: Journal of business research : JBR 96 (2019), pp. 47-60
Persistent link: https://www.econbiz.de/10011980654
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Selling industrial products
Rowe, David; Alexander, Ivan - 1968
Persistent link: https://www.econbiz.de/10000577434
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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Improving relationships between sales and marketing : the relative effectiveness of cross-functional coordination mechanisms
Le Meunier-FitzHugh, Kenneth; Massey, Graham R. - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 13/14, pp. 1267-1290
Persistent link: https://www.econbiz.de/10012178624
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The impact of aligned rewards and senior manager attitudes on conflict and collaboration between sales and marketing
Le Meunier-FitzHugh, Kenneth; Massey, Graham R.; … - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1161-1171
Persistent link: https://www.econbiz.de/10009492025