Sales and marketing are two critical components of any organization involved in business, without them, the very … marketing. The differences are described in a three step manner: 1) From a historical perspective 2) By definitions available in … the same time, sales and marketing must be completely integrated for planning and development of strategy. Finally, also …

successfully with customers, yet marketing academics seem to have forgotten this fact. The stories we tell, in our papers, books … managers and would-be managers – deserve better. It argues that marketing academia can improve its storytelling skills by … studying bestselling novels. Two marketing-saturated bestsellers, Bridget Jones's Diary and Fight Club, are examined in detail …

The aim of the study is to contribute to the theoretical debate on the Viral Marketing Communication (VMC). It … dynamics that govern a viral marketing campaign highlighting the different impacts: cognitive, behavioral and economic (Cruz …

Nürnberg, Sales & Marketing Director, Electronic Arts Mobile „Ein Feuerwerk erstklassiger Ideen – interessant für jeden, der im … Verkauf tätig ist.“ Peter Weber, Geschäftsführer, ProCom Autoleasing GmbH „Thorsten Szameitat war der einzige … praxisbezogen.“ Frank Hermann, Director Marketing Communications, Sennheiser. …