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Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv; Asseraf, Yoel; Lev, Sara; Fiegenbaum, Avshalom - In: Journal of business-to-business marketing 24 (2017) 3, pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
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Market orientation dynamic capability : a catalyst for purchasers' core competencies to achieve innovative performance during supplier collaboration
Oberoi, Poonam; Naoui-Outini, Fatiha - In: Journal of Asia Business Studies 18 (2024) 2, pp. 430-455
Persistent link: https://www.econbiz.de/10014513055
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Relationship between market orientation, supply chain integration and innovation performance : is innovation capability a necessity?
Haulah Abd Aziz; Muhammad Shahar Jusoh; Amlus, Mohammad … - In: International journal of business innovation and … 34 (2024) 4, pp. 468-490
Persistent link: https://www.econbiz.de/10015062932
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The role of suppliers in market intelligence gathering for radical and incremental innovation
Song, Michael; Thieme, Jeff - In: The journal of product innovation management : an … 26 (2009) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10003799260
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Marketing-manufacturing integration across stages of new product development : effects on the success of high- and low-innovativeness products
Song, Michael; Swink, Morgan - In: IEEE transactions on engineering management : EM 56 (2009) 1, pp. 31-44
Persistent link: https://www.econbiz.de/10003853523
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Market orientation, buyer-supplier relationship and firm performance with dynamic capabilities as an intervening variable : a research model
Najib, Moh Farid; Yahya, Dwi Kartini; Sudarma, Yuyus Suryana - In: International journal of business and globalisation : IJBG 19 (2017) 4, pp. 567-582
Persistent link: https://www.econbiz.de/10011890811
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Is love extendable to relationship marketing and supply chain management?
Madadi, Rozbeh; Torres, Ivonne M.; Zúñiga, Miguel Ángel - In: Services marketing quarterly 43 (2022) 3, pp. 374-388
Persistent link: https://www.econbiz.de/10013352810
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The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries
Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28
The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...
Persistent link: https://www.econbiz.de/10014439742
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Relationship marketing : text and cases
Shajahan, S. - 2006 - reprint
Persistent link: https://www.econbiz.de/10003423645
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Exploration and exploitation across three resource classes : market/customer intelligence, brands/bonds and technologies/processes
Aspara, Jaakko; Tikkanen, Henrikki; Pöntiskoski, Erik; … - In: European journal of marketing : EJM 45 (2011) 4, pp. 596-630
Persistent link: https://www.econbiz.de/10009010607