Understanding the links between technological opportunism, marketing emphasis and firm performance : implications for B2B
Matthew Sarkees
| Year of publication: |
2011
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|---|---|
| Authors: | Sarkees, Matthew |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 5, p. 785-795
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| Subject: | Innovationsmanagement | Innovation management | Unternehmenserfolg | Firm performance | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273999