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Campaign planner for promotion and IMC
Sayre, Shay - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10004775505
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Advertising campaign strategy : a guide to marketing communication plans
Parente, Donald - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004790996
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Markieting campaign development : what marketing executives need to know about architecting global integrated marketing campaigns
Gospe, Mike - 2008 - 1. pr.
Persistent link: https://www.econbiz.de/10004913019
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Public relations campaigns
Sheehan, Mark (contributor) - 2009
Persistent link: https://www.econbiz.de/10004927264
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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns
Dushinski, Kim - 2009 - 1. print.
Persistent link: https://www.econbiz.de/10004930063
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Ads to icons : how advertising succeeds in a multimedia age
Springer, Paul - 2007 - 2. ed.
Persistent link: https://www.econbiz.de/10004943174
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The radio sponsorship & promotions handbook : creative ideas for radio campaigns
Johnson, Andy - 2007
Persistent link: https://www.econbiz.de/10004943842
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Das Produkt Werbekampagne : Faktoren des Erfolgs und Misserfolgs
Inn, Mi-kyung - 2007
Persistent link: https://www.econbiz.de/10004945122