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Linking up : inclusive business models for access to energy solutions at base of the pyramid in India
Goyal, Sandeep; Esposito, Mark; Kapoor, Amit; Jaiswal, MP; … - In: International journal of business and globalisation : IJBG 12 (2014) 4, pp. 413-438
Persistent link: https://www.econbiz.de/10011288838
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Verluste mit der Dritten Welt
Kay, Ethan; Lewenstein, Woody - In: Harvard-Business-Manager : das Wissen der Besten 35 (2013) 5, pp. 8-11
Persistent link: https://www.econbiz.de/10009730695
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Scaling challenges at the base of the pyramid
Bachmann, Michel; Vermeulen, Patrick A. M.; Geurts, Jac - In: Strategic challenges for the base of the pyramid, (pp. 101-129). 2014
Persistent link: https://www.econbiz.de/10010419502
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Business basics at the base of the pyramid
Akula, Vikram - In: Harvard business review : HBR 86 (2008) 6, pp. 53-57
Persistent link: https://www.econbiz.de/10003733082
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The creation view of opportunities at the base of the pyramid
Tasavori, Misagh; Zaefarian, Reza; Ghauri, Pervez N. - In: Entrepreneurship and regional development : an … 27 (2015) 1/2, pp. 106-126
Persistent link: https://www.econbiz.de/10011297381
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Adoption of mobile banking by microentrepreneurs at the bottom of the pyramid
Ruano-Arcos, Leidi; Rodríguez-Orejuela, Augusto; … - In: Cuadernos de administración : quarterly publication of … 36 (2020) 67, pp. 79-92
Persistent link: https://www.econbiz.de/10012613274
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Beyond local responsiveness : multi-domestic multinationals at the bottom-of-the-pyramid
Gooderham, Paul N.; Ulset, Svein; Elter, Frank - In: Perspectives on headquarters-subsidiary relationships …, (pp. 3-26). 2016
Persistent link: https://www.econbiz.de/10011538423
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Openness as a business strategy: historical perspectives on openness in computing and mobile phones
Garcia-Swartz, Daniel D.; Campbell-Kelly, Martin - In: Information economics and policy : IEP 48 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012301800
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Consuming for an imagined future : middle-class consumer lifestyle and exploratory experiences in the transition to adulthood
Weinberger, Michelle F.; Zavisca, Jane R.; Silva, … - In: Journal of consumer research : JCR ; an … 44 (2017) 2, pp. 332-360
Persistent link: https://www.econbiz.de/10011738965
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Are consumers what they consume? : linking lifestyle segmentation to product attributes ; an exploratory study of the Chinese mobile phone market
Zhu, Hengyuan; Wang, Qing; Yan, Ligang; Wu, Guisheng - In: Journal of marketing management : MM 25 (2009) 3/4, pp. 295-314
Persistent link: https://www.econbiz.de/10003838534